Popular Cologne For Men 2025. We spoke to four fragrance experts to help us cut through the noise to curate a list of the most popular, classic, and modern colognes for men. Make room on your bathroom counter—these are the best men's colognes you need to consider in 2025.
Our grooming editors tested some of the best selling cologne for men that earned have popularity for simply being the best at making you smell good. Curious about the best selling men’s cologne?